AI Is Changing VFX and Filmmaking | Anthony Rubinstein on Creativity, Brands and the Future

AI Is Changing VFX and Filmmaking | Anthony Rubinstein on Creativity, Brands and the Future

In this episode of Talking Tech with Creatives, Stella Oni speaks with London-based director and VFX artist Anthony Rubinstein about AI, VFX, filmmaking and the future of creative work.

Anthony began with engineering at the University of Cambridge before moving into filmmaking and commercial visual effects. His zero-budget pandemic short, There’s Something Going Around, won a Young Director Award at Cannes and was later added to the BFI National Archive. He has worked on campaigns with global brands including Meta, Google, Audible, Visa, Mastercard and Pepsi.

In this conversation, we explore how AI is changing visual creativity. Anthony describes AI as a “third way of making pixels”, alongside camera capture and CGI/VFX. We talk about AI video generation, creative control, social media overwhelm, commercial storytelling, working with brands, celebrity campaigns, China and America’s AI race, and why human intention still matters.

This episode is for filmmakers, writers, visual artists, content creators, creative freelancers and anyone thinking about creativity in the age of AI.

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