In this episode of Talking Tech with Creatives, I speak with Toks Aroture, founder of The Baby Cot Shop, a luxury nursery and children’s interiors brand whose journey has taken her from Atlanta to London’s King’s Road, Harrods and international clients.
Toks shares how she survived the 2008 financial crisis, returned to the UK having lost almost everything, and rebuilt from the ground up — teaching herself web design and SEO, finding European craftspeople and eventually developing her own furniture collections.
We also talk about luxury, race, mentorship, resilience, entrepreneurship and her belief that there are many forms of currency beyond money.
And, naturally, we talk technology.
Toks explains how she is now using AI and digital tools across the business, from nursery design and marketing to HR, project management and productivity.
It’s a conversation about losing, rebuilding, luxury — and using technology to imagine what comes next.
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Reach to Toks on social media
@toksaroture
thebabycotshop.com
Stella Oni — Author | Speaker | Lecturer | Podcast Host
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